An Old Business Secret Many Have Forgotten

You probably heard that it is much easier and less expensive to oblige the existing customers to buy of you than it is of going new customers of lucky find. And it is a true report/ratio for all the companies if they are in line or off-line. However much of companies adopt the approach that to obtain new customers 1 priority is their number. They seek those actively interested in their articles, attract them to buy and then after they make the sale they treat them like D.I.R.T.D - DisposableI - InsignificantR - RemovableT - TrivialOne of the things which always confused and irritated is to me how some companies penalize their customers for their fidelity. Here an example of what I want to say: We were accustomed to living in Denver, sector of Co subway and subscribed to all the two newspapers of Denver. (Yes, there was of 2 large, popular newspapers in Denver.) almost each year we received notes which the rates of subscription assembled. That lasted several years and we did ! not think that much since it seemed that the price just approximately of all always went up. Then 1 day I received a visit of a representative for 1 of the newspapers. As the majority of telemarketing the telephone call, they passed by their boniment whole and offered to me "a special rate" if I would subscribe before I had a chance to say to them that I was already an subscriber. When I said to them that I was an subscriber that they thanked me for the subscription and were on the point right to hang up again when I asked - "since I am already an subscriber can me obtain the special rate? "This question seemed to shock them when they bégayé, "not. "I then asked them why not and their answer was that the special business was only for "new" subscribers. Since the special business was for more than 60% in addition to normal price of subscription of several hundreds of dollars per annum, I was, say to us, slightly disturbed. When we hung up again I immediately called the depar! tment of subscription for paper and asked them on obtaining th! e discou nt that the new subscribers obtained. They also declared that I could not because it was "only for new subscribers. "As soon as they finished the report/ratio on the subject only of new subscribers obtaining the discount, I answered, "I see, then countermands my subscription - TODAY. Did I "never take this article still? Yes, 1 year at the same time. You see, I knew that every 6 months there was an ordering of subscription to obtain new subscribers. And even if I did not receive a call of telephone, I would see a table establishing with the stores the ones of grocer which I visited where I could obtain a new subscription with new discounts of subscriber. More, if I were registered to 1 of these tables, I would obtain an additional gift. Now I am not opposed to give gifts to obtain new subscribers. I do it myself. What disturbs me has businesses which I pay systematically say me that I must pay more because I have already 1 years of their customers. To date I do not include/u! nderstand why this newspaper and much of other companies treat their base of faithful customer so much badly. The remark that I try to make is: while you work so hard to gain new subscribers and customers, to treat your existing subscribers and customers like the invaluable gems which they are. Not to forget them and not to penalize them. Because in line of the purchasers we always seek news and better manners of thus making things we can increase our benefit. We seek manners of increasing our traffic and manners of increasing our convertion rates. We seek manners of drawing up our lists and then so that the manners oblige more our subscribers to buy us. Unfortunately, some among us forget that who make our faithful subscribers and of the customers to judge that special is 1 in the best manners of keeping and of benefitting from them. During years I offered several various free gifts to gain new subscribers. However, when I put the gift in line I also to send a sending to m! y list giving them the same gift or to make it available insid! e the se ctor of member. When I sent a sending about the addition of an allowance on sale existing, I included information on the way in which those which had already bought the product it could also obtain the free allowance. I am obliged to give my existing subscribers and customers the new free gift. Not, it is not an engagement. It is right good bargains. Unfortunately, too many companies forgot the old procedure of management of. the "care of catch of your customers and they will take care D e toi. « À votre succès, Susan Carroll--------Susan avait aidé des personnes avec leur marketing en ligne pendant plus de 4 années. Vous êtes invités à joindre son emplacement libre d'adhésion à : FriendsWhoCare.us où elle donne beaucoup d'outils et ressources libres. Vous pouvez republier l'article en sa totalité, avec l'information de ressource à l'intact gauche inférieur. Source d'article : http://EzineArticles.com/?expert=Susan_Carroll
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